![]() Sure, it's fun to powder aspirin tablets with a BB gun, but once you can do that, you have a natural desire to pursue other shooting sports. Most importantly, it's a natural progression. Once you can dust an aspirin tablet with a BB gun, picking up a shotgun and hitting a duck or a quail or a goose or a clay target seems simple. And he's been teaching it for over half a century now. But when you do a little research on Measure's "Shoot Where You Look" program it's easy to find proof that he's been teaching both children and adults how to do things like break aspirin tablets in the air with a BB gun after only a few hours of his training. That sounds like another tall tale from a Texan. "In the fourth week of this program, you can take them to a skeet range and without them ever firing a shotgun before or seeing a clay target before, they'll break 15 to 18 out of 25 targets with a 20-gauge shotgun." "With this DVD and adult supervision, you can take seven kids, ages 11 to 13, boys or girls - girls are actually better because they haven't developed any bad habits," Measures said. As with everything he does, Measures offers a money-back guarantee. Just about every national outdoors magazine has written about Measures and his method, from "Sports Afield" and "Outdoor Life" to "Guns and Ammo" and "North American Hunter."īut since he's just one man and one advancing in years, Measures has created a DVD version of his teaching method to spread the word faster. He has appeared on "The Tonight Show with Jay Leno" and ESPN television. He has been teaching his "Shoot Where You Look" method since 1950. And since BB guns, however slow-shooting, aren't possible in some situations, Measures has created the "Beamer" training tool that fires a harmless white dot of light.īoth simple tools, the BB gun and the Beamer, can be used to train a skilled shotgunner, according to Measures. It all starts, just like he did, with a slow-shooting, but accurate BB gun. ![]() ![]() It's why he has developed his "Shoot Where You Look" program. Measures has a lifetime of experience that speaks just to that subject. Measures thinks that once a child reaches the age of 10 and has gained no experience in shooting, you've probably lost him for the rest of his life.īut how do you put a gun in the hands of a 10-year-old, much less a 6-year-old? "There's nothing in this whole SHOT Show that's dedicated to the 6-year-old kid." "There's nothing to get a 5- or 6-year-old kid shooting," he said. There are many programs sponsored by the National Rifle Association and the National Shooting Sports Foundation that encourage youth participation.īut Measures wants you to take a closer look at that word "youth." There will be a large enough segment of the public who don't shoot and enough votes to get this whole thing outlawed."Īt first thought, the 74-year-old Texan's statement sounds like a bit of a tall tale. "If we lose one more, this whole (SHOT Show) will be over. ![]() "We've already lost two generations who say they didn't hunt because their dads didn't hunt," Leon Measures said. Even if you tried not to watch the commercials, it was near impossible to miss at least one Bud Light advertisement.īut where in this country will you find any national attention directed toward recruiting the next generation of target shooters and hunters? LAS VEGAS If you watched Sunday's Super Bowl football game on television, you know Budweiser paid plenty of attention to its next generation of consumers. ![]() You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser ![]()
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